Privacy policy

Privacy Policy – Fracture Apparel

Effective Date: May 24, 2025

This Privacy Policy describes how fracturestore.com (“we,” “our,” “us,” or “the Site”) collects, uses, and shares your personal information when you visit, interact with, or make a purchase.

 

 

Contact

If you have questions, need more information, or wish to exercise your privacy rights, contact us at:

Email: Fracture@fracturestore.com

Mail: Fracture Apparel, 2093 Philadelphia Pike, Claymont, DE 19703, United States

 

 

Information We Collect

1. Device Data (collected automatically)

We collect certain information about your device when you access our site, including:

  • IP address, browser type, time zone

  • Pages visited, items viewed, and interactions with the site

  • This is collected via cookies, tracking pixels, and log files

Purpose: To improve site functionality, performance, and marketing

Shared with: Shopify, Klaviyo, Google Analytics, Meta (Facebook) Pixel

 

 

2. Order Data (collected during checkout)

When you make a purchase, we collect:

  • Name, email, shipping and billing addresses

  • Phone number

  • Payment information (via Shopify’s secure payment partners)

Purpose: To process and fulfill orders, provide receipts and updates, prevent fraud, and deliver customer service

Shared with: Shopify, payment processors, shipping providers

 

 

3. Marketing Sign-Up Data (email and SMS)

When you submit your information through forms, popups, or checkout, we collect:

  • Email address and/or phone number

  • Consent timestamp and associated browser data

Purpose: To send promotional emails and text messages via Klaviyo

Used for: Product launches, early access alerts, cart reminders, limited drops, and relevant updates

Shared with: Klaviyo and any third-party platforms you interact with via those communications

SMS Opt-In Disclosure:

By entering your phone number, you agree to receive recurring automated marketing text messages from Fracture Apparel. Message frequency may vary. Message and data rates may apply. Consent is not a condition of purchase. Reply STOP to unsubscribe.

 

 

Behavioral Advertising

We may use personal information to deliver personalized ads through services such as:

  • Google Analytics

  • Facebook Ads

  • Klaviyo (for personalized email and SMS messaging)

We may share your activity on our site with advertising platforms through cookies or pixels, depending on your location and consent preferences. 

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Opting Out of Marketing and Personalized Advertising

Personalized Advertising:

You can opt out of receiving personalized ads from third-party platforms by visiting the following links:

Email and SMS Marketing:

  • To opt out of marketing emails, click the “Unsubscribe” link at the bottom of any email we send.

  • To opt out of SMS marketing, reply STOP to any message you receive from us.

  • Alternatively, you may contact us at Fracture@fracturestore.com to request removal from our marketing lists.

 

 

Your Rights

If you are in the European Economic Area (EEA) or UK:

Under GDPR, you have the right to:

  • Access, correct, or delete your personal data

  • Request data portability

  • Withdraw consent

  • Object to or restrict processing

We process your information under:

  • Your consent

  • Our contractual obligations to you

  • Our legal compliance

  • Our legitimate interest in maintaining our business

Data may be transferred to servers outside the EEA, including Canada and the United States. See Shopify’s GDPR policies for more information: https://help.shopify.com/en/manual/your-account/privacy/GDPR

If you are a California resident:

Under CCPA, you have the right to:

  • Know what personal data we collect

  • Request deletion of your data

  • Opt out of the sale of personal data (we do not sell personal data)

To exercise these rights, contact us using the information provided above.

 

 

Data Retention

We retain your personal information as long as necessary for business purposes, or as required by law. You may request deletion at any time by contacting us.

 

 

Cookies

We use cookies to:

  • Track your browsing and cart activity

  • Improve user experience

  • Trigger email and SMS reminders

  • Run analytics and advertising campaigns

You can manage or disable cookies via your browser settings. However, some features of the site may not function properly without them.

Shopify cookie policies: https://www.shopify.com/legal/cookies

Fracture Apparel’s website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.

 

 

Do Not Track

Please note, we do not alter our data practices in response to Do Not Track signals from your browser.

 

 

SMS Compliance Notice

By signing up via text, you agree to receive recurring automated marketing and personalized messages (e.g., abandoned cart reminders and promotions) from Fracture Apparel at the phone number provided. Message frequency varies. Consent is not a condition of purchase. Reply STOP to unsubscribe. Message and data rates may apply.

 

 

Policy Updates

We may update this Privacy Policy from time to time. Continued use of the Site constitutes your acceptance of those updates. Please review periodically for changes.